Unmasking differences between a Marketing Automation tool and a Customer Data Platform
Customer Data Platforms are the new shiny toys in town.
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FirstHive
CDPs come to the rescue of marketers to deal with CCPA
#Ownyourdata campaign created ripples across the world.
Use of Predictive Recommendation Models by CDPs
To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
How will enterprises drive effective engagement during these times of cookie extinction?
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Marketing Challenges of an Enterprise and Role of CDP
"The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect
While attending a recent technology conference, I knew almost everyone except for a few new attendees.