How to assess your organization’s customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
Blog
mParticle
What is Data Chaos? And how to solve it
There's a well known parable about a monkey and a pedestal.
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Build your own walled garden
Did Google just drop a bomb on the internet, or was it a massive smoke screen
How to prepare for your Customer Data Platform implementation
As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.
How to build your first party data strategy
Henry Ford revolutionized the automotive industry with the release of the Ford Model T in October, 1908.
Improve data quality with mParticle’s data planning infrastructure
We're living in a data-driven economy.
Mobile-Centric Is Customer-Centric (So Why Isn’t Your Customer Data Platform?)
When technologies are young, it's common to dismiss them as niche, even when they aren't.
Best Practices for Customer Data Management in the Multi-Screen Era
When it comes to customer data, we're undergoing a period of massive change.