PDPA: Why every business in Singapore needs to take data more seriously!
That Singapore is a major regional & international business hub is news to no one.
Blog
Meiro
The Apple Email Tracking Block – And a new strategy for your email analytics
This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers.
Beat the 3rd party cookie ban, here’s the plan
Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.
Customer Experience – The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.
What happens when Email Marketing meets the power of First-Party Data
Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing.
How Apple did (not) kill a 330B$ industry
After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!