Kids, Data and Privacy: If Your Company’s Not Worried, It Probably Should Be By Susan Raab, CDP InstituteOctober 21, 2019 Got data? Ask any company and you'll get an affirmative.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting By Doug Bewsher, LeadspaceSeptember 9, 2019 There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
What CDPs Must Do in APAC — the World’s Fastest Growing Tech Region By Susan Raab, CDP InstituteAugust 12, 2019 The Asia-Pacific region is the world's fast-growing economy.
Are digital marketers losing sight of the value in connecting online and offline identity data? By Dave Dague, InfutorAugust 1, 2019 It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise.
The Future of Customer Data Platforms Needs to be Vertical By Subra Krishnan, LemniskJuly 29, 2019 Last year, especially towards the end, saw a lot of debates and discussions on Customer Data Platforms.
Successful Marketing Campaigns Begin with Customer Data and Machine Learning By Abhi Yadav, ZylotechJuly 25, 2019 If you're a data scientist, you're familiar with the many processes data must go through before it can be used for machine learning models and analytics.
The Asian Financial Services Industry Needs a Customer Data Platform By Rahul Thomas Mathew, LemniskJuly 22, 2019 Customers in the financial services industry want personalized experiences.
The Revolutionary Role of AI in B2B Marketing By Greg Peverill-Conti, ZylotechJuly 18, 2019 Over the years, I've had the opportunity to work with a number of companies that lie at the intersection of audiences, data, and technology.
Rightsize Your Martech Stack with These 4 Essentials By Chuck Leddy, ZylotechJuly 11, 2019 As of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011.
Beyond Multi-Channel: What’s an Omnichannel Customer Experience and Why Does It Matter? By Tom Treanor, Treasure DataJune 28, 2019 Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
How Customer Data Platforms Can Increase Advertising By Venu Gooty, HGS DigitalJune 21, 2019 For advertising to work, it needs to be accurately targeted.