Better late than never: Salesforce acquires Tableau… 3 years after Manthan-Tableau integration By Varij Saurabh, ManthanJune 19, 2019 Manthan is always looking for ways to make data consumption easy and natural for those who need it the most and are pressed for time.
How Hyper-Personalization Helps Build Loyal Customer Relationships By Venu Gooty, HGS DigitalJune 14, 2019 Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs.
An early look at CDPs in the APAC market By Susan Raab, CDP InstituteJune 5, 2019 Demand for customer data platforms has grown internationally in the last two years, particularly in Europe and the UK, so this seemed like a good time to look at the APAC market.
Data Lakes and B2B Customer Data Platforms: A Win-Win for Marketing and IT By John Hurley, RadiusApril 29, 2019 We're hurtling at warp speed toward a time when customer experience will reign supreme.
AgilOne Welcomes Adobe and Salesforce to the CDP Party By Gangadhar Konduri, Acquia CDP (Formerly AgilOne)April 4, 2019 This week we saw interesting and exciting announcements from Adobe and Salesforce.
If You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club By Tasso Argyros, ActionIQApril 1, 2019 3 Questions Every Brand Should Ask About Their Own CDP Investments
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
Build or Buy Your B2B Customer Data Platform? By John Hurley, RadiusMarch 25, 2019 Looking to reduce your total cost of ownership and accelerate time-to-market?
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
CDP: The Data Foundation for FinServ Marketers By Pedro Rego, LemniskFebruary 27, 2019 Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization.
The Identity Puzzle in Customer Data Management By Sameer Narula, ManthanFebruary 25, 2019 In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge.
Smart Audience Segmentation and Suppression With a CDP: A Primer on Segmentation and Suppression By Korina Velasco, LyticsFebruary 11, 2019 67 percent of customers say brands need to automatically adjust their content based on a customer's current context.