DMP Technology is Going Extinct — Now’s the Time to Evolve By Florian Delval, ActionIQAugust 26, 2021 The death of the cookie has been delayed, but we're still marching toward a privacy-first future.
How to identify gifter segments for targeted retail holiday campaigns By Elizabeth Burnam, LexerAugust 23, 2021 The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data By Eric Wendt, ActionIQAugust 9, 2021 As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
3 Ways to Maximize CLTV With Your Customer Data Platform By Eric Wendt, ActionIQAugust 2, 2021 Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.