The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work
Tools are only as good as the data you feed them.
Blog
Archive for October, 2023
CDP vs. CRM, What’s the Difference?
The business technology ecosystem can be a confusing place.
The Grocers Guide to a Unified Customer View
In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Integrating CDPs, AI-driven Customer Analytics, and Loyalty Systems for Ultimate Customer Engagement
Combining CDPs, customer analytics, and loyalty systems stands out as a transformative strategy.
Why a Digital CDP can drive better media activation
Why is understanding your customers so difficult in today's digital landscape?
Break down data silos with a new audience framework in Adobe Experience Platform and applications
Every business is looking to deliver exceptional customer experience.
Clean room and CDP: What’s the difference and why might you need both?
Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.