Do you need a Customer Data Platform alongside a robust Marketing Automation Platform? By Dave Chinn, LexerSeptember 28, 2023 Customer-centric businesses outperform competitors by a whopping 80%.
Data empowered is the new data-driven By Aparna Gray, LexerSeptember 21, 2023 "Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Faster, cheaper, better: 3 immediate benefits of an AI-powered CDXP By Dave Chinn, LexerSeptember 14, 2023 The power of a CDXP lies in its ability to combine disparate data points to reveal real-world insights.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.