Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles By Denise Castillo, LyticsJune 26, 2023 A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
Innovative, Optimized, Driving Growth By Sofia Gerrard, Reuters EventsJune 22, 2023 Marketers face immense pressure to continuously adapt.
The top 5 data clean room use cases for marketers By Denise Castillo, LyticsJune 19, 2023 Your organization’s valuable data needs to be stored somewhere.
Concerned with an economic slowdown, brands turn to retention By Meghan Nyeste, EpsilonJune 15, 2023 The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric By Jascha Kaykas-Wolff, LyticsJune 12, 2023 Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
5 customer dark spots marketers can shine a light on using a CDP By Tyler McDaniel, EpsilonJune 8, 2023 Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse By Jeff Seacrist, LyticsJune 5, 2023 Data warehouses must represent a key component in a business' customer data architecture.