The power of customer data, analytics, and privacy-compliant personalization for financial services By James McDermott, LyticsJuly 31, 2023 Companies are under pressure to deliver more meaningfully personalized experiences.
Five key CDP use cases for media companies in 2023 By James McDermott, LyticsJuly 24, 2023 More than almost any other industry, media companies are facing pressures for true insight into their customers.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse By Eric Dodds, RudderStackJuly 20, 2023 If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
How Lytics CDP solves for the most common identity management challenges By Kelsey Abegg, LyticsJuly 17, 2023 As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
The future of Generative AI is bright — and not as scary as you think By Drew Lanenga, LyticsJuly 10, 2023 We've all had our minds blown recently by artificial intelligence, and probably more than once.
The Value of Customer Data: How Much Could It Be Worth? By Jim Skeffington, Treasure DataJuly 6, 2023 In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud By Denise Castillo, LyticsJuly 3, 2023 Today's most successful businesses juggle a long list of priorities.