Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API
It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Blog
Archive for November, 2023
Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
Why Adobe and Acxiom, Are, Well…An Item
One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP)
Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.