The Four Horsemen of Data Deprecation and the New Era of Advertising
There's a sweeping generational shift happening across the paid media and advertising space.
Blog
Archive for August, 2023
“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events
Reuters Events has released a new report on the state of customer experience and service.
CRM or CDP: Which One Does Your Business Need?
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
Personalization and Precision in the Age of AI
Marketers must find ways to meaningfully connect with customers.
Data balkanization: The key to balancing global privacy and data residency requirements
Ensuring and maintaining data privacy is on every organization's priority list.
How CDPs Enable the Democratization of Data
When it comes to marketing and the customer experience, the mandate has been consistent.
Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach
Today, expert estimates show that more than 80% of business intelligence efforts fail.
Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions
Banking to customers is variety of "ongoing services", rather than a "product".