How to Improve Customer Data Security & Privacy for a Cookieless World By Sophie Wang, ActionIQDecember 23, 2021 With the impending loss of third-party cookies, the importance of customer data security and privacy is growing.
Improve data quality with mParticle’s data planning infrastructure By Joey Colvin, mParticleDecember 20, 2021 We're living in a data-driven economy.
How to deliver compelling messages for better customer engagement By Jurgen Desmedt, NGDATADecember 16, 2021 As credit card transactions are falling, banks are fighting to remain relevant to their customers.
How to Combat the Death of Third-Party Cookies With First-Party Data Strategy By Florian Delval, ActionIQDecember 13, 2021 First-party data strategy has gone from nice to have to necessity in record time thanks to the death of third-party cookies.
Why brands can’t afford to not prioritize CX initiatives By Stephen DeFusco, NGDATADecember 9, 2021 92% would leave after just a few negative experiences with brands.
4 strategies to reduce customer churn By Abby Borden, LexerDecember 6, 2021 Retail and ecommerce is more competitive than ever.
How relevant is omnichannel really? It’s about cutting the price, not the precision By Sébastien Wauters, NGDATADecember 2, 2021 We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.