Spam traps: How not to get trapped? By Valeriia Dziubenko, UniOneDecember 19, 2022 When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity By Josh Wheeler, Reuters EventsDecember 15, 2022 In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
Migration to Bloomreach: Pros and Cons – Customer’s Experience By Valeriia Dziubenko, UniOneDecember 12, 2022 It's no secret that the more you know about your customers, the more income you can earn.
Delivering on the promise of a CDP, what it really takes By Sarah Johnson and Darren Rankine, Transparent PartnersDecember 5, 2022 To unlock the real ROI of a CDP takes focus in 6 key areas.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023 By Sofia Gerrard, Reuters EventsDecember 1, 2022 Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue By Valeriia Dziubenko, UniOneNovember 28, 2022 The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads By Craig Schinn, ActableNovember 21, 2022 I'm often shocked at how brands struggle to use first party data effectively.
CDPs Are Building an “Easy-Button” for DMP Replacement By Matt Greitzer, ActableNovember 14, 2022 At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).
The Benefits of Having a CDP For Your Business By Emily Lumbard, Business Show MediaOctober 13, 2022 A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to assess your organization’s customer data maturity By Joey Colvin, mParticleSeptember 19, 2022 Successful personalization at scale requires intentional planning around customer data management, process, and tooling.
Disrupting the Future of Marketing in Africa By Osazee Oghide, Uchenna Uzo, and Elo Umeh, TerragonJuly 11, 2022 Tech is keeping marketing professionals all over the world on their toes and Africa is not left out.
CDP Best Practices for Better Customer Experiences By Jurgen Desmedt, NGDATAJuly 7, 2022 With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.