The future of Generative AI is bright — and not as scary as you think
We've all had our minds blown recently by artificial intelligence, and probably more than once.
Blog
The Value of Customer Data: How Much Could It Be Worth?
In today's data-driven world, where information is power, an organization's most valuable asset is its customer data.
For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud
Today's most successful businesses juggle a long list of priorities.
Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles
A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.
Innovative, Optimized, Driving Growth
Marketers face immense pressure to continuously adapt.
The top 5 data clean room use cases for marketers
Your organization’s valuable data needs to be stored somewhere.
Concerned with an economic slowdown, brands turn to retention
The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Bring on the second wave of CDP: ROI-driving, composable and privacy-centric
Last year, Lytics first introduced the idea of composability in the customer data platform (CDP) category.
5 customer dark spots marketers can shine a light on using a CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse
Data warehouses must represent a key component in a business' customer data architecture.
How Retailers Can Maintain a Competitive Edge With Customer Data
There is a paradigm shift unfolding in retail.
The Urgent Need for Better Data Quality in CDPs: How Anomaly Detection Can Help
Over the past several years, Transparent Partners have helped clients evaluate and select CDPs to meet their needs.