How CDPs help you address consumer privacy concerns about internet marketing
Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.
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There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand?
When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform
There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists”
The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
4 CDP-powered holiday marketing ideas
The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
3 Ways to Increase Speed to Market With Your Customer Data Platform
Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.
3 Ways to Reduce Churn With Your Customer Data Platform
Has the power ever gone out in your home?
DMP Technology is Going Extinct — Now’s the Time to Evolve
The death of the cookie has been delayed, but we're still marching toward a privacy-first future.
How to identify gifter segments for targeted retail holiday campaigns
The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data
As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
3 Ways to Maximize CLTV With Your Customer Data Platform
Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform
Ever taken a drive cross-country?