Data Decay: What, Why and How?
People and companies change every day.
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Is your CDP real-time?
Not all CDPs are created equal.
State of Marketing 2023: Prepare for the Unpredictable
As consumers demand even more personalized experiences, brands are under pressure to show up in authentic and engaging ways.
3 Steps To Get Buy-In For Your CDP Project
If you're reading this, it's likely you're familiar with the value a customer data platform can bring.
Maximize your marketing impact with the new eCommerce Dashboard
eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data?
Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator
We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve)
Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Spam traps: How not to get trapped?
When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity
In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
Migration to Bloomreach: Pros and Cons – Customer’s Experience
It's no secret that the more you know about your customers, the more income you can earn.
Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.