5 customer dark spots marketers can shine a light on using a CDP
Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.
Blog
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse
Data warehouses must represent a key component in a business' customer data architecture.
How Retailers Can Maintain a Competitive Edge With Customer Data
There is a paradigm shift unfolding in retail.
The Urgent Need for Better Data Quality in CDPs: How Anomaly Detection Can Help
Over the past several years, Transparent Partners have helped clients evaluate and select CDPs to meet their needs.
Building a Privacy-focused Data Strategy
How consumers think about online privacy and sharing their data has matured and evolved over the last decade.
Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
The Evolving CDP Landscape
The CDP landscape has always been a complicated space, and it is getting even messier.