Use of Predictive Recommendation Models by CDPs By Vishal Sukheja, FirstHiveMay 25, 2020 To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
5 Ways Marketers Get Better Results with Customer Data Platforms By Christina Stubler, Treasure DataApril 30, 2020 If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
The Omniscience Option: Next-best-action Recommendations that Work By Dilyan Kovachev, Treasure DataApril 23, 2020 What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 ways your digital analytics strategy is hindering your customer experience By Tiffany Carpenter, SASApril 20, 2020 These days, an ever-increasing number of customer interactions are taking place over digital channels.
5 Types of Ad Tech Marketers Need to Know By Henry Li, Treasure DataApril 16, 2020 Digital advertising has reached new heights of complexity.
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.
Understanding Customer Data Platforms By Rohit Srivastav, NetcoreMarch 26, 2020 "Customer is indeed the king, but running a kingdom is no child's play Knight, minister, jester, advisor, are you there for your king in every way?"
Change Management Strategies for a Successful CDP Initiative By Ryan Greene, ActionIQMarch 23, 2020 According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations.
Customer Data Platforms vs. Data Management Platforms: A Definitive Guide By Rohit Srivastav, NetcoreMarch 19, 2020 Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.
Data Privacy Has a Day – And Companies Better Pay Attention By Lisa Loftis, SASMarch 16, 2020 Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.
Augmented Analytics To Transform Big Data Into Smart Data By Rohit Srivastav, NetcoreMarch 12, 2020 It was in 2005 that Roger Mougalas coined the term Big Data.
How to Pick the Right Customer Data Platform (Learn from CDP Experts) By Jordan Torpy, ExponeaMarch 9, 2020 You've decided a Customer Data Platform is the right tool for your company.