Glossary of Marketing Privacy Terms
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Glossary of CDP-Related Terms
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How to Convert One-Time Buyers into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
Customer Experience – The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.
AI, Big Data and kids: The potential and threat posed by biometrics
Artificial intelligence is increasingly part of sales, marketing, customer service and production.
How to use Social Sentiment to boost your Marketing and Product development [use case]
When was the last time that you received customer feedback?
What happens when Email Marketing meets the power of First-Party Data
Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing.
How to choose the best Customer Data Platform – the ultimate guide
Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
CDP & CRM: Turning Customer Data into Customer Service
Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.
How entertainment businesses can find lookalikes on their best customers
You're in the entertainment industry, right?
How Apple did (not) kill a 330B$ industry
After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!