Do I need a CDP? + 3 use cases to get started
87% of consumers want a more consistent customer experience.
Blog
3 steps of marketing measurement: Design, collect and measure
To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.
Twilio has acquired Segment. Why? And was it a good idea?
Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution
To build or not to build.
9 CDP Misconceptions Clarified
Customer Data Platforms (CDPs) are here to stay; the CDP Institute estimates that the industry revenue will reach $1.3 billion in 2020, a 30% increase over 2019.
CDP Benefits and Tips to Optimize your CDP
Getting their martech stack right is the key that unlocks the door to untold opportunity and transformational customer experiences for data-driven marketers.
5 benefits of a Customer Data Platform (CDP) that all marketers should know about
Do you know what a Customer Data Platform (CDP) is?
Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide
Marketing leaders are experiencing a glut of customer data.
New Study Finds Data Key to Unlocking Superior Customer Experience
I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations.
CDPs come to the rescue of marketers to deal with CCPA
#Ownyourdata campaign created ripples across the world.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier
Do you market B2B products or services?
Rebuilding Consumer Trust through Responsible Data Use
Two years after GDPR and with CCPA now in full affect – how is it still possible that there are still so many unanswered questions about how consumer data is used?