Three Big Barriers to Scaling Personalization By Jason Davis, Simon DataDecember 26, 2019 Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."
How to keep your sock drawer (and your customer data store!) tidy this holiday season By Anthony Botibol, Upland BlueVennDecember 23, 2019 Matching, de-duplicating, disparate storage locations... is this your cusotmer data? Or your socks?
Getting ahead of privacy legislation is crucial for data-driven companies By Susan Raab, CDP InstituteDecember 19, 2019 The alphabet soup that began with GDPR is about to get thicker with CCPA in California (Jan 1 2020), LGPD in Brazil (early 2020) and forthcoming legislation in India and across APAC.
Marketing Challenges of an Enterprise and Role of CDP By Vishal Sukheja, FirstHiveDecember 16, 2019 "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."
Real-Time Data Aggregates for Today’s Dynamic Customer Journeys By Todd Hinton, Redpoint GlobalDecember 9, 2019 A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.
Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well By John Nash, Redpoint GlobalDecember 2, 2019 Published in 2007, Tom Davenport's groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect By Ricardo Rengifo, FirstHiveNovember 28, 2019 While attending a recent technology conference, I knew almost everyone except for a few new attendees.
Top 10 Benefits of Rules-Based Orchestration By George Corugedo, Redpoint GlobalNovember 25, 2019 There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and consumer demands for immediacy.
Key Questions to Ask When Evaluating an Enterprise CDP By Steve Zisk, Redpoint GlobalNovember 18, 2019 The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities By John Nash, Redpoint GlobalNovember 11, 2019 According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
How to Get Your Data Ready for Your Next CDP By Jenna Devinney, WebbulaNovember 6, 2019 There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data By Suresh Menon, InformaticaNovember 1, 2019 One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.