How to Pick the Right Customer Data Platform (Learn from CDP Experts)
You've decided a Customer Data Platform is the right tool for your company.
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How will enterprises drive effective engagement during these times of cookie extinction?
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’
There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why
Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they've extended the value of first-party data.
How Unified Comms Can Improve Business Productivity
Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution.
Sometimes, Bad Customer Data Is Worse than None
To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
Experience 2030: The Future of Customer Experience is… NOW!
Modern technology has upended the way brands and consumers engage.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too
Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
If You Want Customer-Centricity, Dismantle Your Data Silos
It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?
What makes a game stay appealing, play after play after play?
Customer anonymity can’t be guaranteed, but differential privacy can help change the game
The relationship between companies and consumers is increasingly complex, with concern about privacy growing among consumers.
eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win
Is retail finally getting serious about customer data?