Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
Three Things Retailers Need to Properly Segment Customer Data By Kristen Carlson, QuickPivotMarch 18, 2019 Most marketers, especially those in the retail industry, understand the importance and vlaue of customer segmentation and personalization.
Self-Learning in Customer Analytics: A Primer By Chuck Leddy, ZylotechMarch 15, 2019 Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner.
Make Your Customer Data Platform a Corporate-Wide Asset By Tom Treanor, Treasure DataMarch 13, 2019 Three Rules to Keep You From Building Yet Another Customer Data Silo
Going Direct-to-Consumer? A Primer for Marketers By Kristen Carlson, QuickPivotMarch 11, 2019 Brands selling direct to consumers (D2C) is not a new concept; however, in the past few years we've seen explosive growth in this strategy.
4 Tips for CMOs Wanting to Build a Data-Driven Culture By Chuck Leddy, ZylotechMarch 8, 2019 All Chief Marketing Officers know that collecting data isn't enough.
Personalization: Going Beyond Demographic Data By Korina Velasco, LyticsMarch 6, 2019 There's a reason personalization is marketing's holy grail.
How to Assess Your Data Requirements When Implementing a Customer Data Platform By Sanjay Kupae, ManthanMarch 4, 2019 Customer data is no longer just an analytics requirement, or something used to send out marketing messages.
Who Controls the Marketing Stack in 2019? The CIO or the CMO By Ariella Brown, ZylotechMarch 1, 2019 The position of CIO is synonymous with taking charge of the technology in a business.
CDP: The Data Foundation for FinServ Marketers By Pedro Rego, LemniskFebruary 27, 2019 Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization.
The Identity Puzzle in Customer Data Management By Sameer Narula, ManthanFebruary 25, 2019 In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge.