Replacing “Marketer Controlled” in the CDP Definition By David Raab, CDP InstituteApril 17, 2017 Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.
CDPs, SCVs and DMPs – How Can Marketers Get Their Heads Around the Acronyms? By Anthony Botibol, Upland BlueVennApril 4, 2017 It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data.
Case Study – Mike’s Bikes By Laura Hazlett, Ascent360March 29, 2017 Roll in Today for some Sweet Deals, a Quick Tune-up or a Group Ride – How Mike's Bikes encouraged existing customers to return regularly to their stores increasing their retention rate and revenue.
Frequently Asked CDP Questions By David Raab, CDP InstituteMarch 23, 2017 Here's a list of common CDP questions and answers.
CDP Vendors Answer the Skeptics By David Raab, CDP InstituteMarch 19, 2017 A recent post on this blog listed several common objections raised by Customer Data Platform skeptics.
Interview: How Agora Financial Increased Monthly Average Revenue by 167% With A Customer Data Platform By Julia Farina, LyticsMarch 10, 2017 We know that personalized marketing delivers the right message to the right person at the right time, but what sort of results can companies expect after executing a website personalization strategy?
Tough Questions from CDP Skeptics By David Raab, CDP InstituteMarch 7, 2017 I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.
Five Reasons to Leave Your Marketing Service Provider for a Customer Data Platform By Karen Wood, Acquia CDP (Formerly AgilOne)February 22, 2017 Marketing Service Providers (MSPs) are the old guard of omni-channel customer data management, but they have lost ground in recent years to the dramatically more agile and accessible approach of Customer Data Platforms (CDPs).
Using CDPs to Support Analytics By David Raab, CDP InstituteFebruary 14, 2017 It may seem self-evident that the reason marketers create a unified customer view is to give customers a unified experience (or, more precisely, an optimal experience driven by unified data).
Top 10 Web Personalization Use Cases Powered By Customer Data Platforms By Julia Farina, LyticsFebruary 1, 2017 According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.
Six Considerations Before Starting a Single Customer View Project By Anthony Botibol, Upland BlueVennJanuary 26, 2017 The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.
The Right Message and Channel Matters By Laura Hazlett, Ascent360January 23, 2017 How Stevens Pass Used Omni-Channel Marketing to Talk to Customers Where They Are Listening.