CDP vs. CRM, What’s the Difference? By Sam Malissa, AmperityOctober 23, 2023 The business technology ecosystem can be a confusing place.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
The Four Horsemen of Data Deprecation and the New Era of Advertising By Sam Malissa, AmperityAugust 28, 2023 There's a sweeping generational shift happening across the paid media and advertising space.
CDP & CRM: Turning Customer Data into Customer Service By Sam Malissa, AmperityOctober 29, 2020 Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.