CDP Institute

Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.

Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.

According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.