How to Use Customer Surveys to Collect Zero-Party Data By Elizabeth Burnam, LexerApril 26, 2021 In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI By Elizabeth Burnam, LexerApril 19, 2021 One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs By Elizabeth Burnam, LexerApril 12, 2021 Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
Omnichannel Analytics: 5 Key Metrics for Improving the Customer Experience By Elizabeth Burnam, LexerMarch 8, 2021 Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.
How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.