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Blog
10 Questions to Ask a CDP Vendor
Companies use a CDP to unify customer data and drive personalized CX. Redpoint Global explains how to determine which CDP best meets your needs.
Beyond the Toy Store Shelf: Mattel’s Digital Transformation, Explained
In this fireside chat, learn how Mattel used BlueConic for customer-centricity across its brands.
Beyond the Branch: Building Digital Customer Relationships in Banking
Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.
Become Truly Customer-Centric
Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.
Become the Bank of the Future, Today
Financial institutions need to deepen their understanding of their customers. NGDATA explains how to achieve a 360 degree view.
Retail Media and the Role of CDP
Companies are constantly seeking innovative ways to enhance customer engagement. Zeotap explains how a CDP makes retail media work at its best.
Roularta Case Study
A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.
Why do Telco companies need a CDP?
Telco operators need to enhance customer touchpoints and expedite digitization. Zeotap details how a CDP makes it possible.
Identity resolution lays the groundwork for stronger media activation through customer data platforms
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.
Online Course: Evaluating Vendor Capabilities and Reducing Program Risk
In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.
The Deprecation of Third Party Cookies
In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.