Notes from CDP Institute July 2024 Round Tables By David Raab, CDP InstituteJuly 19, 2024 On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
The Third Era of the CDP is Here By Caleb Benningfield, AmperityJune 5, 2024 To turn customer data into business value, you need data quality and governance.
How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 27, 2021 There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
Oracle Unity Customer Data Platform redefines customer intelligence By Abbas Makhdum, OracleJuly 8, 2021 Let's all repeat it together: The traditional "customer journey" is dead!
Customer Data Platform: five key benefits By Michael Froment, Commanders ActFebruary 15, 2021 What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
Glossary of CDP-Related Terms By CDP InstituteFebruary 3, 2021 Please comment to suggest changes or additions!
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
How to choose the best Customer Data Platform – the ultimate guide By Dionysios Zelios, Data TalksNovember 2, 2020 Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
Do I need a CDP? + 3 use cases to get started By Dionysios Zelios, Data TalksOctober 19, 2020 87% of consumers want a more consistent customer experience.
Twilio has acquired Segment. Why? And was it a good idea? By Josh Neckes, Simon DataOctober 13, 2020 Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution By Dionysios Zelios, Data TalksOctober 12, 2020 To build or not to build.