Is Your Organization Ready for a Customer Data Platform? By Korina Velasco, LyticsFebruary 4, 2019 Data-driven marketing is proven to increase engagement and sales.
Everybody’s Talking About Customer Data Platforms By Matt Cannell, LyticsJanuary 28, 2019 With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before.
Why You’re in Desperate Need of a CDP By Tabi Yoo, Simon DataDecember 21, 2018 What makes a marketing campaign effective? Personalization.
Decrease Risk Through Holistic View of Data By John Nash, Redpoint GlobalDecember 14, 2018 Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.
CDPs Aren’t Just For Marketers By Mike Anderson, TealiumDecember 11, 2018 There's still a common misconception that CDPs are just a marketing tool, but in reality, their scope extends much further than that.
Decrease Costs through Improved Marketing Operations By John Nash, Redpoint GlobalDecember 7, 2018 Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue By Erik Archer-Smith, Treasure DataDecember 4, 2018 Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Four Ways AI and Machine Learning Enhance the Customer Experience By Chuck Leddy, ZylotechNovember 2, 2018 While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing.
Personaliz(s)ation: Where to Focus? By Greg Morton (https://www.linkedin.com/in/greg-morton/) for CDP InstituteSeptember 6, 2018 Is the EU a good place to invest and focus if you are a provider of personalization software and services?
CEO Jeff Lunsford Describes Long Term Guiding Principles By Matt Parisi, TealiumSeptember 4, 2018 Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.
10 Questions to Ask Your Customer Data Platform Vendor By Buck Webb, Redpoint GlobalAugust 29, 2018 Does this sound a bit too familiar?
ABM @ Scale: Meet Lattice Atlas By Chitrang Shah, Lattice EnginesAugust 15, 2018 This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.