Getting Your House in Order: Privacy Tips for You at Home and at Work
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Articles Tagged 'Privacy'
The Fifth P: Privacy Lands Squarely in the Marketing Mix
Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations.
Data Privacy Has a Day – And Companies Better Pay Attention
Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.
How will enterprises drive effective engagement during these times of cookie extinction?
Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Customer anonymity can’t be guaranteed, but differential privacy can help change the game
The relationship between companies and consumers is increasingly complex, with concern about privacy growing among consumers.
Getting ahead of privacy legislation is crucial for data-driven companies
The alphabet soup that began with GDPR is about to get thicker with CCPA in California (Jan 1 2020), LGPD in Brazil (early 2020) and forthcoming legislation in India and across APAC.
Kids, Data and Privacy: If Your Company’s Not Worried, It Probably Should Be
Got data? Ask any company and you'll get an affirmative.
How Hyper-Personalization Helps Build Loyal Customer Relationships
Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs.
An early look at CDPs in the APAC market
Demand for customer data platforms has grown internationally in the last two years, particularly in Europe and the UK, so this seemed like a good time to look at the APAC market.
How AI and Machine Learning Are Impacting B2B: 3 Great Use Cases for CDPs
An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond "just" the marketing function.
Where Does #CustomerTech Fit into Martech? It’s at the Center
Oh no, you might be saying after reading the headline above.
Building a Foundation for ML/AI Readiness – Part 1
After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.