What Should You Look for in a Customer Data Platform? By George Corugedo, Redpoint GlobalApril 27, 2018 Interest in customer data platforms (CDPs) has exploded in the past five years.
The Evolution of Customer Data Management: DMP vs. CDP By Reza Safa, Treasure DataMarch 19, 2018 The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.
With Data Ownership Comes Data Responsibility By Jim Kelly, Upland BlueVennMarch 6, 2018 The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product By Pankaj Tiberwal, Treasure DataFebruary 16, 2018 What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.
3 Steps to Take Before Deploying a Customer Data Platform By Kris Tomes, Redpoint GlobalFebruary 2, 2018 Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.
Signs You Need a Customer Data Platform By David Raab, CDP InstituteJanuary 12, 2018 Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
Retaining Customers Requires Understanding Customers By Amy Cross, NGDATADecember 21, 2017 For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
A Single View of the Customer is Essential to Your Success By Patrick Tripp, Redpoint GlobalDecember 18, 2017 The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.
How to Achieve a Dynamic, Single View of the Customer By Lindsay Bloom, SessionMDecember 4, 2017 Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate