CDP Institute

What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.

Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.

Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.

The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.

Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate