Single Customer View - CDP Institute - Page 10

The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.

Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.

One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.

Interest in customer data platforms (CDPs) has exploded in the past five years.

The question of how a customer data platform (CDP) is different from a data management platform (DMP) comes up regularly, leaving me to believe that the many blogs on this topic have missed the mark.

The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.

What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.

Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.

Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.

For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.

The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.

Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate