Delivering “Intelligent” Multichannel Customer Engagement via SMS and WhatsApp By Vinson Asekhamhe, TerragonNovember 29, 2021 Customers are the lifeblood of every business.
Offer customers more personalized experiences whilst delivering the benefits of digital transformation By Jens Ponnet, NGDATANovember 25, 2021 In a post-pandemic world, core banking systems are in urgent need of updating and modernizing to cater for the 'new normal' expectations of customers.
3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform By Eric Wendt, ActionIQNovember 22, 2021 Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.
How to drive real customer value through a mature data strategy By Kevin Shaver, NGDATANovember 18, 2021 Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.
Making Mobile Offline Data in Africa, More Intelligent By Augustine Chidiebere, TerragonNovember 15, 2021 Africa has a diverse population of 1.2bn people.
What it takes for CDPs to go from being a system of record to a system of intelligence By Kevin Shaver, NGDATANovember 11, 2021 The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.
PDPA: Why every business in Singapore needs to take data more seriously! By Neil Halliday, MeiroNovember 8, 2021 That Singapore is a major regional & international business hub is news to no one.
Creating a competitive advantage with a CDP: a guide for banks and telcos By Elke Swinnen, NGDATANovember 4, 2021 The pandemic has brought upon many digital-first innovations.
The Apple Email Tracking Block – And a new strategy for your email analytics By Manish Gambhir, MeiroNovember 1, 2021 This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers.