Avoiding the identity resolution trap By Michael Katz, mParticleFebruary 28, 2022 The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Master Omnichannel Journey Orchestration, Not Campaign Management By Florian Delval, ActionIQFebruary 24, 2022 It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions By Marge Breya, LeadspaceFebruary 21, 2022 As we all know, buying signals come in many shapes and from many sources.
4 Strategies for Driving Repeat Customers By Conner Jones, LexerFebruary 14, 2022 No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.
Data Privacy in 2022 – What You Need to Know By DJ Landreneau, TealiumFebruary 10, 2022 Data privacy in 2022 is at the forefront of our current wave of digital transformation.
Preparing for Digital Transformation By Augustine Chidiebere, TerragonFebruary 7, 2022 What is Digital Transformation?