Generative AI and Personalization won’t work without a Customer Data Operations Strategy
At the recent AWS re:Invent sessions, you couldn't go anywhere without hearing about Generative AI.
Blog
Archive for 2023
Event forwarding the easy way – getting started with Adobe Real-Time CDP and Meta Conversions API
It's increasingly difficult to ensure your advertising partners are sharing relevant content with your customers.
Making Gen AI work for marketing starts with another kind of AI
The excitement around AI over the past year is largely focused on AI that you can interact with and see in action.
Why Adobe and Acxiom, Are, Well…An Item
One is among the world's most innovative software and digital marketing companies.
Feeling the Pulse of Programmatic Advertising in the Big Apple and the Excitement of Adobe + Acxiom
Whew! We're in the heart of the Autumn martech event season and my air-miles counter is spinning.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP)
Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work
Tools are only as good as the data you feed them.
CDP vs. CRM, What’s the Difference?
The business technology ecosystem can be a confusing place.
The Grocers Guide to a Unified Customer View
In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Integrating CDPs, AI-driven Customer Analytics, and Loyalty Systems for Ultimate Customer Engagement
Combining CDPs, customer analytics, and loyalty systems stands out as a transformative strategy.
Why a Digital CDP can drive better media activation
Why is understanding your customers so difficult in today's digital landscape?