Building a Privacy-focused Data Strategy
How consumers think about online privacy and sharing their data has matured and evolved over the last decade.
Blog
Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
It’s Time for the Headless CDP
Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
The Future of Customer Data Platforms: Unbundling the Right Way
To understand the push to unbundle the CDP, it's important to understand why we're here in the first place.
The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world ablaze in February.
How CPG Brands Can Master the Art of Decision-making With Connected Data
Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform
As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
The Evolving CDP Landscape
The CDP landscape has always been a complicated space, and it is getting even messier.
Data Decay: What, Why and How?
People and companies change every day.
Is your CDP real-time?
Not all CDPs are created equal.
State of Marketing 2023: Prepare for the Unpredictable
As consumers demand even more personalized experiences, brands are under pressure to show up in authentic and engaging ways.
3 Steps To Get Buy-In For Your CDP Project
If you're reading this, it's likely you're familiar with the value a customer data platform can bring.