Making Mobile Offline Data in Africa, More Intelligent By Augustine Chidiebere, TerragonNovember 15, 2021 Africa has a diverse population of 1.2bn people.
What it takes for CDPs to go from being a system of record to a system of intelligence By Kevin Shaver, NGDATANovember 11, 2021 The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.
PDPA: Why every business in Singapore needs to take data more seriously! By Neil Halliday, MeiroNovember 8, 2021 That Singapore is a major regional & international business hub is news to no one.
Creating a competitive advantage with a CDP: a guide for banks and telcos By Elke Swinnen, NGDATANovember 4, 2021 The pandemic has brought upon many digital-first innovations.
The Apple Email Tracking Block – And a new strategy for your email analytics By Manish Gambhir, MeiroNovember 1, 2021 This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers.
Overcome cross-sector challenges with specific use cases By Josh Johnson, NGDATAOctober 28, 2021 With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.
How Albertsons Improved CX With CDP-Powered Personalization By Mackenzie Johnson, ActionIQOctober 25, 2021 COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.
The power of AI when defining and targeting audiences By Jurgen Desmedt, NGDATAOctober 21, 2021 It's becoming increasingly difficult for marketers to attract and retain customers - and businesses are suffering financially.
How to Reach the Level of Functionality Modern Banking Customers Need By Kevin Shaver, NGDATAOctober 14, 2021 Today, many banks are united by a common challenge: managing the limitations of their legacy cores.
How to Take Back Control of Your CX in a Post-Cookie World By Florian Delval, ActionIQOctober 11, 2021 You may have heard the sky is falling.
Cookies are Crumbling: Why it’s time to prioritize first-party data and how businesses can prepare By Johan Martens, NGDATAOctober 7, 2021 Conversations around data privacy have been growing louder in recent years.
How CDPs help you address consumer privacy concerns about internet marketing By Abby Borden, LexerOctober 4, 2021 Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.