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What is the cost of poor quality data?
Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator
We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.
A guide to Google Analytics Deprecation (and how to stay ahead of the curve)
Earlier this year, Google announced that Universal Analytics (GA) will sunset by July 2023.
Spam traps: How not to get trapped?
When it comes to email and deliverability problems, the most common issue stems from senders' lists.
Future Customer Experience & Service: A Strategic Priority & Collective Responsiblity
In October, Reuters Events Customer Service & Experience brought together industry-shaping brands.
Migration to Bloomreach: Pros and Cons – Customer’s Experience
It's no secret that the more you know about your customers, the more income you can earn.
Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.
Drive with Purpose, Build on Trust: What Marketers Need to Know in 2023
Social, political, and economic transformations have seen consumers emerge with different perspectives, needs and priorities.
The Rise of the Cookieless World: Email Marketing to the Rescue
The more digital opportunities grow, the more artificial intelligence becomes an inalienable part of our everyday life.
The Power of First Party Data in Ads
I'm often shocked at how brands struggle to use first party data effectively.
CDPs Are Building an “Easy-Button” for DMP Replacement
At Actable we see many business imperatives that compel the need for customer data platforms (CDPs).