How to Use Customer Surveys to Collect Zero-Party Data
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
Blog
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI
One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
State of the Marketing Stack: Thriving in a Data-Driven World
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.
A Principled Approach to Digital Transformation for the Modern CMO
Effective corporate marketing can no longer be built on branding and content alone.
Does Your Data Strategy Cover the Proper Angles?
There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Data Privacy Legislation Isn’t Going Away, Here’s What That Means
According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.
Excellent Customer Experience in a Fragmented Omni-channel Landscape
In today's content and product-saturated marketplace, personalisation is key to standing apart from the competition.
Get a Unified View of Your Marketing
The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Omnichannel Analytics: 5 Key Metrics for Improving the Customer Experience
Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.
Customer Behavior is Changing. Are You Paying Attention?
Have customer behaviors and preferences remained static over the past year?
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?