CDP Institute

Mobile App Personalization: 10 Ways to Convert and Retain App Users at Scale

By Pradyut Hande, NetcoreJune 4, 2020

We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.

Use of Predictive Recommendation Models by CDPs

By Vishal Sukheja, FirstHiveMay 25, 2020

To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.

5 Ways Marketers Get Better Results with Customer Data Platforms

By Christina Stubler, Treasure DataApril 30, 2020

If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?

The Omniscience Option: Next-best-action Recommendations that Work

By Dilyan Kovachev, Treasure DataApril 23, 2020

What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?

5 ways your digital analytics strategy is hindering your customer experience

By Tiffany Carpenter, SASApril 20, 2020

These days, an ever-increasing number of customer interactions are taking place over digital channels.

5 Types of Ad Tech Marketers Need to Know

By Henry Li, Treasure DataApril 16, 2020

Digital advertising has reached new heights of complexity.

Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean?

By Tom Treanor, Treasure DataApril 9, 2020

Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.

Understanding Customer Data Platforms

By Rohit Srivastav, NetcoreMarch 26, 2020

"Customer is indeed the king, but running a kingdom is no child's play Knight, minister, jester, advisor, are you there for your king in every way?"

Change Management Strategies for a Successful CDP Initiative

By Ryan Greene, ActionIQMarch 23, 2020

According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations.

Customer Data Platforms vs. Data Management Platforms: A Definitive Guide

By Rohit Srivastav, NetcoreMarch 19, 2020

Modern brands share a relationship with their customers vastly different from the ones that traditional organizations did.

Data Privacy Has a Day – And Companies Better Pay Attention

By Lisa Loftis, SASMarch 16, 2020

Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.

Augmented Analytics To Transform Big Data Into Smart Data

By Rohit Srivastav, NetcoreMarch 12, 2020

It was in 2005 that Roger Mougalas coined the term Big Data.