Data Lakes and B2B Customer Data Platforms: A Win-Win for Marketing and IT By John Hurley, RadiusApril 29, 2019 We're hurtling at warp speed toward a time when customer experience will reign supreme.
Bad Sherlock and the Case of the Great Data Deception By Jaeson Middleton and Dave Wardell, Intent HQApril 25, 2019 Here's the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights.
How to Build the Case for a CDP in Your Retail Organization By Kristen Carlson, QuickPivotApril 22, 2019 Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren't keeping pace with trends in customer engagement.
Expected Excellence – The Growing Demand for Personalisation By Sherrylyn Heise, Intent HQApril 18, 2019 According to Forrester, "A laser-like focus on Customer Experience (CX) is the best path to business success."
Using AI Intelligently, or How to Avoid the “Zombie Marketer” Apocalypse By Monica Landers, StoryFitApril 15, 2019 All marketers are storytellers.
The 360° Customer View – Dispel the Myth! By Mark Hiseman, Intent HQApril 11, 2019 Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.
The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps By Rony Vexelman, OptimoveApril 8, 2019 In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.
AgilOne Welcomes Adobe and Salesforce to the CDP Party By Gangadhar Konduri, Acquia CDP (Formerly AgilOne)April 4, 2019 This week we saw interesting and exciting announcements from Adobe and Salesforce.
If You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club By Tasso Argyros, ActionIQApril 1, 2019 3 Questions Every Brand Should Ask About Their Own CDP Investments
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
Build or Buy Your B2B Customer Data Platform? By John Hurley, RadiusMarch 25, 2019 Looking to reduce your total cost of ownership and accelerate time-to-market?
The CIO and CMO Are Natural Partners: Here’s Why By Ariella Brown, ZylotechMarch 22, 2019 Different strengths are involved in the various C-suite roles, which accounts for different personalities in the CMO and CIO roles.