Disruption in Retail: Customer Relationship Management Intersects the Internet of Things By Luke Saville, SessionMFebruary 13, 2018 We are living in the breakout period of big data and the proof is all around us.
Are You Ready for GDPR in 2018? By Angela Stringfellow, NGDATAFebruary 9, 2018 On May 25th 2018, the General Data Protection Regulation (GDPR) will become enforceable.
Top Requirements for Achieving Continuous Data Integration By Rafael Flores, Treasure DataFebruary 6, 2018 "Data" has become more than just a filler word, and, instead, an engraved term in the minds of recruitement teams as they launch searches for the next data-driven CMO or Digital Marketer at their respective organizations.
3 Steps to Take Before Deploying a Customer Data Platform By Kris Tomes, Redpoint GlobalFebruary 2, 2018 Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.
Top 5 Customer Data and Engagement Trends for 2018 By Lindsay Bloom, SessionMJanuary 31, 2018 Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018.
What Is a Data Lake vs. a Data Warehouse? By Julie Graham, TealiumJanuary 29, 2018 Today, organizations are handling multiple types of data from different sources and to make sense of this incoming 'gold' (so to speak) they need a data storage and analytics solution.
What’s the ROI for a Customer Data Platform? It’s In The Way That You Use It. By Tom Quinn, Refined PathJanuary 24, 2018 I'm often asked 'Whats the ROI from investing in a CDP?'
Top 7 New Year’s Resolutions for Tag Management By Ty Gavin, TealiumJanuary 22, 2018 Say goodbye to bad habits and say hello to the new year ahead.
Why a Customer Data Platform is Key for Effective Marketing Measurement By Sam Carter, FosphaJanuary 19, 2018 "One of the biggest pitfalls for performance measurement is to measure the 'part' with ignorance of the 'whole,'" wrote Pearl Zhu, author of the Digital Master book series.
CDP Vendor Classification: One More Draft By David Raab, CDP InstituteJanuary 17, 2018 Remember the CDP classification project that's been percolating since last September?
Signs You Need a Customer Data Platform By David Raab, CDP InstituteJanuary 12, 2018 Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
CDP Industry Doubled in 2017: CDP Industry Update By David Raab, CDP InstituteJanuary 2, 2018 The CDP industry continued its strong growth in the second half of 2017, with new companies appearing from outside the U.S. and more products offering customer engagement features.