Foreign Exposure: Reaching the Unreachable Customers
The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.
Blog
Mobile Customer Recognition – the Third Estate of Customer Identification
In preparation for a recent webinar on the growth of the Customer Data Platform I was struggling to fully articulate the value of one key part of it.
The Good Ol’ Campaign: Birthdays Still Matter
Birthday emails are one of the most-common tricks up a marketer's sleeve.
CDP Institute Marks Its First Anniversary
Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.
CDP & GDPR – A Match Made in Scrabble Heaven
There are already a number of different pieces of UK legislation that cover data protection and data security.
Getting Closer to Classifying CDP Systems
It's nearly two months since my last post on building a classification scheme for CDP vendors.
Tealium Talks Customer Data Platforms with CDP Institute Founder David Raab
Tealium recently sponsored a whitepaper authored by David Raab on "Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs One."
How to Prospect for Gold in The Wild West of Customer Data
"Why go to California? In that ridge lies more gold than man ever dreamt of. There's millions in it."
Maximizing Data Investments With Identity Resolution Strategies
Customer data onboarding is a practice that makes a crucial connection between offline and known data on a customer so it can be leveraged as online audience segments within a marketers strategy.
How to Use a Customer Data Platform to Increase Your Facebook Engagement
As of July 2017, Facebook had 1.32 billion users log on daily – arguably making it the most powerful social media platform for marketers today.
A Primer To Channel Orchestration
Channel orchestration is a technique by which marketers can intelligently sequence different marketing channels for a given segment of users to maximize both positive user experience and also user engagement.
Consumer Views on Data Privacy: What Brands Need To Know
The European Union's General Data Protection Regulation (GDPR) enforcement begins in May 2018 and organizations involved in the control and processing of personal data about EU citizens will need to review their strategy, policies and procedures to ensure compliance before that time.