CDP Institute Marks Its First Anniversary

November 7, 2017

Last week marked the first anniversary of the CDP Institute, which officially launched on October 31, 2016.  Here are a few key statistics:

  • Web traffic: 58,000 page views by 29,000 unique visitors
  • Library papers downloaded: 3,600 including 2,500 Sponsor papers
  • Members receiving daily newsletter: 1,600

It’s been quite fascinating to see which Library papers, newsletter entries, and blog posts get the most readership.  Among Library papers, there has been a clear preference for introductory topics including industry overviews, advice on choosing a CDP, and the ever-popular CDP vs DMP distinction.  There’s less interest in case studies (a bit surprising) and vendor profiles.  The best read blog posts have also been about CDP basics and differentiators.

Newsletter readers are perhaps more likely to be industry insiders: they’ve been most likely to click on items about CDP vendors, including funding, new entrants, and product updates.  They’re also interested in surveys about personalization and other marketing practices.  They’re less interested in news about data sources, privacy, and the Facebook/Google duopoly.  But we’re convinced those are important so we’ll continue to cover them anyway.

None of this would be possible without our Sponsors, who have generously funded the Institute and offered much valuable behind-the-scenes advice.  They’ve also been remarkably tolerant of published opinions that don’t align with their individual business needs.  So here’s a big thanks to them.

Still, the real constituents of the Institute are you, the marketers and martech professionals who work every day to build better experiences for your customers.  The Institute’s mission is to help you succeed by providing information about CDPs and customer data management in general.  We’re constantly asking ourselves what more we can do to be useful.

But that’s really a question we should be asking to you.  So please take a moment and comment below or send your thoughts on what you like and don’t like about the Institute and what else we should be doing.  We look forward to hearing from you!