CDP Institute

In this information-packed session, Ben Moreau, Vice President of SEA aims to shift the retail industry’s focus from a traditional “360 view of the customer” approach to a more comprehensive “360 deployment of customer data.”

An outdoor clothing retailer wanted to increase sales from new and returning customers. Learn how the Lexer CDP boosted Black Friday sales by 49%.

Focusing on customer retention can boost retail success in the long term. Lexer explains what strategies you can use to enhance loyalty.

Personalization is key to driving loyalty for e-commerce brands. Bloomreach explains how its CDP aims to bring joy to the process.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.