CDP Institute

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

An NFT marketplace needed to quickly accommodate significant growth in activity. RudderStack explains how they provided speed and flexibility.

Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.

Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.

Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.