Atlassian Case Study
Atlassian wanted to scale its growing business with personalized customer moments. Learn how the ActionIQ composable CDP drove faster audience building and a 50% increase in return on ad spend.
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Wyze Case Study
A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.
How suppressing existing customers from paid media saved Virgin Media O2 £1M
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.
Scaling ABM with AI and Data
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Take Your Data Foundation from Good to Great!
See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.
Creating a Data Foundation to Drive Sales and Marketing Alignment
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How Frame.io Delivers a Seamless Customer Experience with Personas
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.