CDP Institute

Guest: James McDermott, VP Data Products, Contentstack and Founder/CEO, Lytics

Guest: Lee Hammond, Principal, KLH Consulting

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.

We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.

See how IT can unify and enrich customer data in a lakehouse without building pipelines or ETL. Build a trusted data foundation for your business.

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.

Organizations are working with more data than ever before. Hightouch details how a composable CDP provides flexibility and time to value.

Customer data platforms have been growing in popularity for years. The CDPI and Adobe explain how to decide whether to buy one or extend your company’s existing systems.

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.