CDP Evaluation Guide – Data Ingestion
Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
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Heineken USA Case Study
Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.
Glossary of Marketing Privacy Terms
Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.
Glossary of CDP Related Terms
Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.
Identity Resolution: A Guide to the Post-Cookie World
Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.
Powering Privacy Compliance with a Customer Data Platform
New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.