CEO Jeff Lunsford Describes Long Term Guiding Principles By Matt Parisi, TealiumSeptember 4, 2018 Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.
B2B Marketers Fail to Act in Time By Sandeep Koul, ZylotechAugust 30, 2018 Even with a sophisticated marketing stack, b2b marketers are inefficient in using data for decision-making due to delays between insights and action.
How to Maximize the Value of Your Customer Data Platform By Steve Zisk, Redpoint GlobalAugust 20, 2018 A customer data platform (CDP) is a powerful way to gain visibility into the customer's path to purchase.
ABM @ Scale: Meet Lattice Atlas By Chitrang Shah, Lattice EnginesAugust 15, 2018 This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.
ABM @ Scale: The Challenge By Nipul Chokshi, Lattice EnginesAugust 13, 2018 This is part 1 of a 2 part blog series. In this post, I explore the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.
What Does a 360° Customer View Really Mean? By Hadas Tamir, OptimoveAugust 9, 2018 Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer.
The Mechanics of Predicting Customer Churn Series: When the Business Follows a Subscription Model By Andrew Malinow, PhD and Mimoza Marko, ZylotechAugust 2, 2018 Customer churn is a typical dynamic in any business – for one reason or another, a customer who has previously purchased from a company, no longer purchases.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns By Anthony Botibol, Upland BlueVennJuly 30, 2018 It's indisputable that every customer experience, across every device, should be personalized in real-time!
Foreign Exposure: Reaching the Unreachable Customers By Moshe Demri, OptimoveJuly 23, 2018 The countless ways the world has changed over recent years has totally modified customers' habits, making them very hard to influence.
A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities By Pini Yakuel, OptimoveJuly 5, 2018 In one of his last public appearances, Prof. Stephen Hawking expressed real fear that AI improvements will lead to world chaos.
Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle By Eilon Morgenstern, OptimoveJune 18, 2018 Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy.